California's adult smoking rate dropped to a historic low of 15.4 percent in 2004, a 32.5 percent decrease since 1988, when California voters passed Proposition 99...

"Every year, more Californians are making the commitment to live tobacco-free," said Jackson. "Our messages about the dangers of tobacco use, secondhand smoke and the tobacco industry's misleading marketing practices are resonating with all Californians."

"We have created a healthier California."

link

Somewhere around 16 years of "smoke-free policies, comprehensive local and school-based tobacco education programs, aggressive media campaign and increased tobacco taxes" and all they have to show for it is a 32.5 percent reduction in smoking rates. A reduction, by the way, that had been already in the works:

"However, smoking rates in California were declining more rapidly than the rest of the country since the late 1980s, before enactment of Proposition 99."
(http://www.cdc.gov/mmwr/preview/mmwrhtml/mm4947a4.htm)

They also talk of declining smoking rates in kids, but "their" decline is nowhere close to the reduction that happened from 1977-1992 when youth smoking rates nationwide dropped almost 60 percent. Longer period, sure, but little to no effort was involved.

PS I find the statement, "We have created a healthier California" to be a bit on the creepy side.