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QUEBEC CITY - Imperial Tobacco is saying that a new anti-smoking campaign launched in Quebec City is misrepresentful because the advertisements tell teenagers that the tobacco industry is using them.

In fact, suggested Imperial Tobacco spokesperson Christina Dona, the Canadian government profits more from the sale of tobacco products than the does the industry.

"Well, the Canadian government makes seven times more profit on the sale of tobacco products than manufacturers do," said Dona, pointing out that currently 70 per cent of the price of a carton of cigarettes is tax.
The ad executive in charge of the campaign, Paul Bleau, said the campaign is based on a U.S. series of ads called "the Whole Truth".

"The campaign puts the blame squarely on the industry," she said. "And this ignores the reality of the situation in Canada."